Home > Computer Science > Cognitive Science > Volume-4 > Issue-1 > Personalization Aspects Affecting Users’ Intention to Revisit Social Networking Site

Personalization Aspects Affecting Users’ Intention to Revisit Social Networking Site

Call for Papers

Volume-5 | Innovative Development on Academic Research and Development during Covid 19

Last date : 27-Apr-2021

Best International Journal
Open Access | Peer Reviewed | Best International Journal | Indexing & IF | 24*7 Support | Dedicated Qualified Team | Rapid Publication Process | International Editor, Reviewer Board | Attractive User Interface with Easy Navigation

Journal Type : Open Access

Processing Charges : 700/- INR Only OR 25 USD (for foreign users)

First Update : Within 7 Days after submittion

Submit Paper Online

For Author

Research Area



Personalization Aspects Affecting Users’ Intention to Revisit Social Networking Site


Dr. Darshana Desai



Dr. Darshana Desai "Personalization Aspects Affecting Users’ Intention to Revisit Social Networking Site" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-1, December 2019, pp.612-621, URL: https://www.ijtsrd.com/papers/ijtsrd29631.pdf

Personalization features are adopted to reduce information overload, to attract users and leveraging business by online social networking web portals in recent years. Still, less attention has been paid to design aspects of website personalization and its influence on users’ decision making. To address this gap, the study draws a model based on Stimulus-Organism-Response theory and proposes a personalization model for users information processing and decision making. Different personalization aspects induce cognitive and hedonic user's experience during interaction with websites which in turn generates satisfaction and effects on users’ decision making to revisit the personalized social networking website. Research identifies personalization aspects used in social networking websites, proposes a research model and validates it empirically. Exploratory Factor Analysis (EFA) identifies seven factors like information, navigation, presentation personalization, cognitive, hedonic experience, satisfaction and intention to revisit a personalized website. Personalization Model is tested with 541 valid responses out of 600 valid responses collected through convenience sampling from social websites. Confirmatory Factor Analysis (CFA) result shows the interrelation of constructs information, presentation, navigation, cognitive, hedonic experience, satisfaction and intention to revisit. Equation Modeling result indicates a correlation between personalization aspects and users’ satisfaction, intention to revisit through cognitive and hedonic experience. Research shows different design aspects of a personalized website plays an important role in forming user's positive cognitive experience induce perceived ease of use, usefulness, enjoyment, the hedonic experience of control leading higher satisfaction level and revisit of social networking website.

Cognitive experience, Control, Enjoyment, Hedonic experience Information Personalization, Navigation Personalization, Presentation Personalization, , Satisfaction, Perceived ease of use, perceived usefulness, Web Personalization


IJTSRD29631
Volume-4 | Issue-1, December 2019
612-621
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

Thomson Reuters
Google Scholer
Academia.edu

ResearchBib
Scribd.com
archive

PdfSR
issuu
Slideshare

WorldJournalAlerts
Twitter
Linkedin