Artificial Intelligence (AI) has emerged as a transformative force in Human Resources (HR), streamlining processes such as talent acquisition, performance management, and employee engagement. AI-driven tools, including Applicant Tracking Systems (ATS) and chatbots, automate repetitive tasks, enabling a more efficient and data-driven approach to recruitment and employee management. These technologies enhance decision-making through real-time performance feedback and sentiment analysis, offering valuable insights into workforce dynamics.This research delves into the applications, benefits, and challenges of AI in HR, exploring its role in optimizing recruitment, enhancing employee experiences, and improving organizational efficiency. Additionally, the study examines the ethical implications of AI in HR, highlighting the importance of responsible implementation to ensure fairness, transparency, and inclusivity in workforce management.
Artificial Intelligence (AI), Human Resources (HR), Marketing, Talent Acquisition, Performance Management, Employee Engagement, Predictive Analytics, Personalized Marketing, Customer Service Automation, Sentiment Analysis, Algorithmic Bias, Data Privacy, Efficiency, Decision-Making, Ethical Considerations
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