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The Significance of Artificial Intelligence in Digital Marketing

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The Significance of Artificial Intelligence in Digital Marketing


Dr. Atul Kumar Mishra



Dr. Atul Kumar Mishra "The Significance of Artificial Intelligence in Digital Marketing" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-7 | Issue-4, August 2023, pp.786-788, URL: https://www.ijtsrd.com/papers/ijtsrd59801.pdf

In an increasingly digitalized world, the utilization of Artificial Intelligence (AI) in digital marketing has emerged as a transformative force, redefining how businesses engage with their audiences and tailor their strategies. This research paper aims to elucidate the pivotal role of AI in enhancing various facets of digital marketing, including personalization, customer insights, campaign optimization, and predictive analysis. By examining case studies and empirical evidence, this paper underscores the advantages of AI-driven digital marketing and its potential to revolutionize the landscape of consumer-business interactions.

Artificial Intelligence, Machine Intelligence, Cognitive Computing, Intelligent Systems, Automated Intelligence, Machine Learning, Online Marketing, Internet Marketing, Web Marketing, E-Marketing, Electronic Marketing, Internet Advertising, Online Advertising, Web Advertising, Digital Advertising


IJTSRD59801
Volume-7 | Issue-4, August 2023
786-788
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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