<b>Consumers Awareness, Attitude and Preference towards Patanjali Retail Products </b> The Indian herbal market is flooded with many well known and recognized herbal brands. Patanjali Ayurved is an initiative to supply unadulterated Ayurvedic products to the customers and for generating profitable employment for the weak and poor section of the society. In this paper main stress has been given on the consumer awareness, attitude and preference towards ‘Patanjali’ retail products. For this purpose data was collected through structured questionnaire both closed ended and open ended. A sample of 1000 respondenents was collected through questionnaire. Data analyses have been done with the help of SPSS. 20. The study is limited to Rohtak, Sonepat, Panipat and Jhajjar districts in Haryana state. Consumers awareness, consumer’s attitude, consumer’s preferences, Patanjali retail products. 690-697 Issue-1 Volume-2 Neeta Rani