<b>Impact of Graphic Design in Fashion Industry</b> The main purpose of this is to examine the relationship between graphic design and branding, the branding of a business through graphic design, and the impact of graphic design on consumers purchasing decisions. This study contains 5 literature reviews to study impact of graphic design in fashion industry. Graphic design Branding consumer behavior visual identity 14-19 Issue-1 Volume-7 Shubham Banjare | Mr. Rajeev Kumar