Entrepreneurial Marketing Practice The Effect on Growth of Small and Medium Scale Business in Ekiti State
Entrepreneurial marketing EM practices have been identified as one of the important key ingredients for growth in small and medium enterprises. SMEs . The success or failure of SMEs is said to rest in part on the nature and types of marketing practices they employ. The objective of the study is to determine the effect of product development strategy and pricing strategies on growth of small and medium enterprises SMEs in Ekiti State. Survey design was employed in which questionnaires were used to collect primary data from the respondents. The population made up of owners managers of small and medium enterprises in Ekiti State while simple random techniques was used to select 150 samples size who participated in the study and inferential statistics including chi square was adopt to test the hypothesis. The findings revealed that there is relationship between product development strategy, pricing strategy and the growth of small and medium enterprises. It was recommended that comprehensive training on product innovation for the SMEs owners manager on entrepreneurship and always adopts pricing strategies.
Entrepreneurial, Marketing, Growth, Small and Medium Enterprises, Product and Pricing
Ogundele, Taiwo | Medayese Olanike Olayinka