<b>A Creative Approach to Improve Chemistry Effectiveness</b> This article provides a brief analysis of the creativity concept. Opinions are also expressed on the main features of creative learning and its positive impact on the education quality. Questions of training organization based on creative approach are considered on the chemistry teaching example. creativity, creative learning debate, non standard activities 19-20 Innovative Development of Modern Research Special Issue Kadyrova Gulnora Khasanovna