<b>Ways for Increasing the Financial Competitiveness of Tourism Enterprises</b> The article discusses the role of innovations in increasing the financial competitiveness of tourism enterprises in the Republic of Uzbekistan, the practical significance of measures taken by the state to ensure the competitiveness of tourism enterprises in various crisis situations. Proposals and recommendations are based on the analysis of the potential of tourism enterprises in Uzbekistan and some foreign countries. innovation, innovative active enterprises, competitiveness, financial stability, tourism enterprise, tourism 1-4 Innovative Development of Modern Research Special Issue Ruzibaeva Nargiza Khakimovna