<b>Digital Marketing Features</b> The article analyzes the peculiarities of digital marketing the definition of digital marketing, the advantages and disadvantages of digital marketing, the process of digital marketing. Digital marketing is an important stage in business planning, during which a strategy is developed that can help make the business much better known and at the same time sell much more goods or services. Digital marketing helps to increase brand awareness as interest in social networks, email marketing, content marketing grows every year. Digital marketing can be defined as the process by which the mayor strives to better understand customers and at the same time find out if the goods and services offered are suitable for the market. digital marketing, digital marketing advanatges and disadvantages, digital marketing process 5-8 Issue-1 Volume-5 Margarita IĊĦoraite