<b>Trade and Industry Development through GST Analysis of the Impact of GST Implementation on Retailers in Strategic Way</b> Goods and services tax GST is an indirect tax that is levied on the supply of different goods and services. It is based on the principle of destination based taxation consumption. The Goods and Service Act fundamentally reshaped the Indian economy. This Act has been considered as a major indirect tax amended to date, long awaited and undoubtedly guaranteeing the development of an independent market for all goods and services in India. Under the new GST regime, there are many more benefits of GST on the retail sector and it will be a great boost for the retail sector. The aim of this study is to examine the major effect of the GST program on retailers in Calicut District, Kerala. This research study is conducted by collecting data from various retailers in Calicut district by using a well structured questionnaire. The major findings of the study is that, in short run, GST had a negative impact and in Long run, it has positive impact on business performance of the retailers. With regard to the satisfaction, majority of the retailers have satisfied with GST implementation. GST, Retailers, Cascading effect, Input tax credit 950-956 Issue-3 Volume-4 Vyshak P K | Vishnu P K | Sindhu Sasi