<b>A Study on Problems Faced by the Gems and Jewels Exporters with Special Reference to Coimbatore City</b> The study mainly focus on the GEM traders export activities and the complications faced by them. It also to examine the mind of the respondents and their preferences on ornaments. It implies the perception of the buyer, how do they see the GEM traders. It compiles the different problems faced by the Gem trader, while they go for export to different countries. It helps to identify the consumers from different countries and their preferences. Gems, jewellery, Exporters, Tariff, Government policies, trade 117-120 Issue-2 Volume-4 Ms. R. Mahadevi | Mr. A. Vijayakumar | Dr. M. Kanagarathinam | Dr. M. Thillainayaki