<b>Concept of Beauty and Ayurveda Medicine</b> Beauty of a person provides happiness or satisfaction. Beauty provides pride and confidence to some range and happiness also. Ayurveda has never isolated the connection of mental and spiritual health from the concept of beauty. Ayurveda decides the beauty by Sara Structural dominance , Prakriti Body constitution Sanhanana Body density , Pramana Measurement , Twaka Skin complexion , and Dirghayu Lakshana Signs of long life . Beauty care in Ayurveda starts from the mothers womb and also from Dinacharya Day routine , Ratricharya Night routine , Ritucharya Seasonal routine with the practice of medicinal herbs and minerals. According to Ayurveda noxious substance which present in our body reason behind the ugliness and diseased of a person. Shodhana Purification is the prime therapeutic procedure to eliminate body toxins. In Charaka Samhita Acharya Charaka mentioned cosmetic drugs as, Kushtaghna, Varnya, Kandughna etc. and many Pralepa Poultice are narrated in Sushruta Samhita by Acharya Sushruta and Ashtanga Hridaya by Acharya Vagbhatta. For beautification of hairs, skin, teeth, nails etc. some medicinal plants have been prescribed like Haridra, Sariva, Manjishtha, Amalaki, Chandana, Baboola, Gritkumari, Sikakai ,Lavanga, Brinaraj,Ritha etc. Ahar Diet has a special part in maintaining and improving beauty of an individual person. Panchakarma procedures are useful for beautification of skin. In skin diseases like Vitiligo, Psoriasis, Eczema and Acne Vulgaris Ayurveda has already proved itself. In global cosmetic industry India could come out as a major contributor. This can be possible, as one of the strengths of Indian tradition is Ayurveda. Beauty care, Shodhana, Varnya, Amalaki, Vitiligo 652-654 Issue-1 Volume-4 Dr. Jyoti Gangwal | Dr. Sanjay Kholiya | Dr. Vijay Jatoliya | Dr. Vikash Bhatnagar | Dr. Sandeep M. Lahange