The Effect of Strategic Intelligence on Business Success in Selected Commercial Banks in South East, Nigeria
This study concentrated on the influence of strategic intelligence on business success. High rate of competition in today’s banking industry constitutes a major challenge to growth and development. A survey research design was adopted. The justification for the adoption of survey research design is that the study made use of primary data which involves elicitation of responses via questionnaire from the respondents Data generated were analyzed utilizing Pearson Product Moment Correlation Coefficient. The result revealed that there is a significant positive relationship between strategic intelligence and business success. This depicts that effective strategic intelligence by firms leads to business success. In conclusion, Banks should also be flexible enough to adapt to the changes accruing from the external business environment.
Strategic intelligence, competitive intelligence, business success and performance
Ndubuisi-Okolo Purity.U. | Anekwe Rita Ifeoma. | Theresa Anigbogu