<b>Pricing Policy and its Impact on Profitability of Power Sector</b> Pricing policy is the important element to it plays an effective role in any organization like power sector. The main aim of this study is to analyze the pricing policy and how pricing policy of power sector impact on its gain. Power sector must implement an innovative pricing strategies where it enables the sector to meet its target consumer through this power sector enhance its profitability. This study concludes with that a dynamic pricing policy reduces the risk and excessive expenditure and the theoretical logic of low price can greatly enhance power users to get more surplus. pricing policy, profitability, pricing strategies, power sector 601-602 Issue-4 Volume-3 Prof. Lakshminarayana. N | Ms. Ranjitha. S.