<b>Stock Market Performance Indicators and Standard of Living in Nigeria Entrepreneurial Approach</b> The study examined stock market performance indicators and standard of living in Nigeria for the period of 1986 to 2014. The objectives of the study are to evaluate the contributions of stock market liquidity and new issues primary market on the standard of living in Nigeria. The study was structured around an expo facto research design on secondary data sourced from various issues of Central Bank of Nigeria CBN Statistical Bulletin, World Development Indicators WDI , and Nigeria Stock Exchange Factbook. Two models were developed to test the two hypotheses formulated for the study. The models include, standard of living and stock market liquidity, standard of living and primary new issues market. Ordinary least square analysis OLS was used to test the hypotheses. The result revealed that stock market liquidity and primary new issues market have insignificant effect in improving standard of living in Nigeria The study concludes that in spite of the growth potentials of stock market in Nigeria, it has not contributed meaningfully to improvement of the standard of living of an average Nigerian. The study recommends among others that more intensified and stock liberalization is required such that will encourage more productive investment, resulting in financial deepening, economic growth and development and improved living standard of the citizens. Stock market, Standard of living, Stock Market Liquidity, Primary New Issues Market and Entrepreneur 941-949 Issue-5 Volume-1 Akpunonu, Uju Evans | Obialor, Michael C. | Dim EthelMary O. | Egungwu, Ikenna