In today s digital marketplace, brands leverage Artificial Intelligence AI to deliver targeted green marketing campaigns on social media, aiming to influence young Indian consumers aged 18–30 toward sustainable choices. This study examines how AI driven strategies personalized advertisements, recommendation algorithms, and influencer partnerships affect trust in eco friendly claims, purchase intentions, and willingness to pay premiums. Objective To bridge gaps in understanding AI s role in promoting genuine sustainability versus greenwashing risks, this paper proposes the AI Enabled Green Branding Trust – Outcome AIGTO Framework through conceptual synthesis of literature on AI personalization, green branding, and social media s impact on eco conscious behavior in India. Findings Transparent AI use enhances consumer trust and sustainable purchase intentions, while opaque or exaggerated claims undermine them. Implications Marketers should prioritize verifiable green credentials in AI campaigns, ensure influencer authenticity through disclosures, and integrate ethical AI practices to drive genuine environmental impact. This framework contributes to reimagining sustainable innovation in the AI era, benefiting brands, consumers, and society. AI green marketing, consumer trust, sustainable consumption, Indian youth, social media, greenwashing, AIGTO Framework. 10-14 International Conference on Reimagining Management-Sustainability and Innovation in the AI Era Special Issue Nikita Lakhani