It is a systematic literature review that summarizes the results of 45 peer reviewed articles 2021 2025 analyzing the role of generative AI in creative gig platforms and creative work, employing corpus based semantic search across multidisciplinary databases with rigorous inclusion exclusion criteria and thematic synthesis. Findings indicate the existence of a paradoxical situation sharpening productivity by 25 50 and opening access to various types of designs, generation AI, on the other hand, initiates a decline in prices by 64 and concentrates market gains in the hands of existing players, forcing freelance employees to seek alternative employment opportunities. The technology fundamentally transforms the way the skills are valued, placing the power not in the specialized expertise, but in the general cognitive proficiency, hence increasing instead of diminishing inequality. Some of the main issues are intellectual property matters, the loss of professional identity, and the tragedy of the generative commons such that the widespread adoption of AI would reduce collective creative integrity. Generative Artificial Intelligence, Gig economy, Intellectual Property Rights. 1-9 International Conference on Reimagining Management-Sustainability and Innovation in the AI Era Special Issue W Nicolas | Dr. Kiirii Onand Monsang