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Green Marketing: Barriers and Suggestions

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Green Marketing: Barriers and Suggestions


Nisha Yadav

https://doi.org/10.31142/ijtsrd9552



Nisha Yadav "Green Marketing: Barriers and Suggestions" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-2, February 2018, pp.983-987, URL: https://www.ijtsrd.com/papers/ijtsrd9552.pdf

Environmental issue is an emerging trend now a day as almost every country’s government and society has started to be more aware about these issues. This leads to a trend of green marketing used by the firms as one of the strategies in order to gain profit and protect the environment. The term Green Marketing came into prominence in the late 1980s and early 1990s. The last decade has shown that harnessing consumer power to effect positive environmental changes is far easier said than done. Consumers and manufactures have been shifted their focus on ecological goods that are presumed to be green or can say that are environmental friendly. It encourages the innovation in existing products and introduction of new products. Consumers are active supporters of environmental health and are the heaviest purchasers of green and socially responsible products. They also have the power to influence other consumers. The green movement has been expanding rapidly in the world. With regards to this consumers are taking responsibility and doing the right things. Consumer awareness and motivation continue to drive change in the marketplace, notably through the introduction of more ecofriendly products. Social movements, media are also nowadays enhancing consumer’s attention towards the environmental effects a product may have. To cope with these changes in the society, marketers have adopted green marketing concept in order to sustain in the market The purpose of this study is to investigate the impact of Green Marketing on Consumer Buying Patterns and Decision Making.

Consumers, Green Marketing, Buying Pattern, Ecofriendly, Environment


IJTSRD9552
Volume-2 | Issue-2, February 2018
983-987
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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