E-Marketing of Agricultural Products

Mr. Shantinath Mahaveer Bhosage

Title:
E-Marketing of Agricultural Products

Authors:
Mr. Shantinath Mahaveer Bhosage
DOI:
https://doi.org/10.31142/ijtsrd18675

Cite This Article :

Mr. Shantinath Mahaveer Bhosage "E-Marketing of Agricultural Products" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | International Conference on Digital Economy and its Impact on Business and Industry, October 2018, pp.70-73, URL: https://www.ijtsrd.com/papers/ijtsrd18675.pdf

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Abstract :
The internet has changed the world. In line with other sectors, retail business have taken up e-marketing or internet marketing, expanding outreach to customers beyond their conventional shopping places. Farmers can use internet on many possible ways to sell their products. Using internet as a way of selling agricultural products is changing marketing channels in the agribusiness industry. Now farmers will be able to sell their produce through e-market platform i.e. the National Agriculture Market (NAM) which was launched by our Prime Minister Narendra Modi. Agricultural markets are characterized by poor competitiveness, fragmentation, inefficiency, presence of executive middlemen and frequent price manipulations. E-Marketing of Agricultural Products is an electronic trading portal for agricultural products through which many of the farmer’s problems will be solved. This paper analysis the nature and importance of e-marketing of agricultural Products.

Keywords :
E-marketing, Agriculture, Agricultural products, Farmers, Internet and Technology.

Publication Details:

Unique Identification Number : IJTSRD18675

Published In : Special Issue | International Conference on Digital Economy and its Impact on Business and Industry, October 2018

Page Number(s) : 70-73

Publisher Name : IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470

Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

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