Home > Management > Consumer behaviour > Volume-3 > Issue-3 > Analysing Impact of Brand Image on Customer Preference: A Comparative Study of Public and Private Sector Banks in Kumaun Region of Uttarakhand

Analysing Impact of Brand Image on Customer Preference: A Comparative Study of Public and Private Sector Banks in Kumaun Region of Uttarakhand

Call for Papers

Volume-3 | Issue-3

Last date : 26-Apr-2019

Best International Journal
Open Access | Peer Reviewed | Best International Journal | Indexing & IF | 24*7 Support | Dedicated Qualified Team | Rapid Publication Process | International Editor, Reviewer Board | Attractive User Interface with Easy Navigation

Journal Type : Open Access

Processing Charges : 700/- INR Only OR 25 USD (for foreign users)

Paper Publish : Within 2-4 Days after submitting

Submit Paper Online

For Author

IJTSRD Publication

Research Area

News & Events


Analysing Impact of Brand Image on Customer Preference: A Comparative Study of Public and Private Sector Banks in Kumaun Region of Uttarakhand


Dr. Deepak Dhariyal | Mukesh Sharma


Dr. Deepak Dhariyal | Mukesh Sharma "Analysing Impact of Brand Image on Customer Preference: A Comparative Study of Public and Private Sector Banks in Kumaun Region of Uttarakhand" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3 , April 2019, pp.41-44, URL: http://www.ijtsrd.com/papers/ijtsrd21404.pdf

The modern age of banking constitutes the fundamental basis of economic growth. The term Bank is being used since long time. There was a time when dwellers of the city alone could enjoy their services. Now banks offer access to even a common man and their activities extend to areas seems too untouched. Banks cater to the needs of agriculturalists, industrialists, traders and to all the other sections of the society. In modern age, the banking constitutes the fundamental basis of economic growth. Thus, they accelerate the economic growth of a country and steer the wheels of the economy towards its goals. Every bank of both sectors is putting its best efforts to attract customers. Promotional mix is being used in high level to increase the number of service holders by each company. Service and customer support system is at its peak. This study aims to find the impact of brand image on customer preference of selecting a bank as well as to identify the most convenient and influencing factors which convinced customers to get associated with their banks as a customer. The sample of 20 is collected from various banks of Kumaun, Uttarakhand using the convenient sampling method. Data collected through the questionnaire has been given a proper code in MS Excel sheet and processed through the statistical software SPSS-16. Results show that there is a difference between the influencing factors of public and private sector banks along with a relation between brand name and their preferences.

Banking, Brand Image, Preferences, Influencing Factors, Convinced


IJTSRD21404
Volume-3 | Issue-3 , April 2019
41-44
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

Thomson Reuters
Google Scholer
Academia.edu

ResearchBib
Scribd.com
archive

PdfSR
issuu
Slideshare

WorldJournalAlerts
Twitter
Linkedin
pompy wtryskowe|cheap huarache shoes| cheap jordans|cheap jordans|cheap air max| cheap sneaker cheap nfl jerseys|cheap air jordanscheap jordan shoes