This study seeks to empirically identify the impact of social network (what Sapp messenger) on the performance of students in Ideal Institute of Management and Architecture, Kondigre from the perspective of the students. To achieve this, data was collected with help of structured questionnaire from 60 students of MBA and B. Architecture from same institute. The study revealed that, what Sapp instead of making communication easier and faster thereby enhancing effective flow of information and idea sharing among students, rather has impacted negatively on the performance of students. The study among students unveiled that what Sapp takes much of students study time, results in procrastination related problems, destroys students’ spellings and grammatical construction of sentences, leads to lack of concentration during lectures, results in difficulty in balancing online activities (what Sapp) and academic preparation and distracts students from completing their assignments and adhering to their private studies time table.
What Sapp Messenger, Usage, Impact, Students Performance.
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