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Social Media and Political Communication in India: An analysis of 2017 Legislative Assembly Elections in Himachal Pradesh

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Social Media and Political Communication in India: An analysis of 2017 Legislative Assembly Elections in Himachal Pradesh


Ashish Sharma

https://doi.org/10.31142/ijtsrd9478



Ashish Sharma "Social Media and Political Communication in India: An analysis of 2017 Legislative Assembly Elections in Himachal Pradesh" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-2, February 2018, pp.643-649, URL: https://www.ijtsrd.com/papers/ijtsrd9478.pdf

Politics and Mass Communication have been an unbreakable duo for many centuries. Public meetings, Newspapers, Magazines, Radio, Television are the major communication tools. With the advent of new media technologies, the political campaign has gained a new dimension. During the last elections Indian political parties used Websites, E-mails, IVRS, SMSs, Internet, Banners, Online Advertising, Blogs, Mobile Phones, etc. This study has aimed to assess the effectiveness of new media political campaigns during the elections. Content analysis, Survey and In-depth Interview methods were used in the study. The study has revealed surprising facts. Every large political party has tried to use all the available new media tools. Television, Mobile phone and Internet have played a great role. The utilization of new media communication tools and strategies gave a new facet that was highly beneficial to the Indian politics. The political parties have reached a large number of voters through the new media. It made their election campaign easy, fast and successful. This paper aims to examine the extent use of social media by the political parties to promote their image and political messages, among their supporters and peoples in social media. The paper intends to examine how people consume the political issues or political discussion on social media. It was studied on the basis of the responses received from a sample of 100 respondents in Gwalior, Madhya Pradesh region. Results reveal interesting information on the types of social media used the ratings of the most used social media and their impact on society.

Social Media, Political Communication, Elections, Campaign Strategies.


IJTSRD9478
Volume-2 | Issue-2, February 2018
643-649
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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