Research never concludes because there is always a new perspective that remains unexplored; Somebody starts recognizes it and starts the process again to make a justified contribution. This research also began because of lack of investigation in this field. Relationship between culture and graphic design is abundantly visible, so much that it is politely ignored by us. In this paper two pillars of this century have been examined to help understand the design trends and strengthen them at the foundation. Though culture has been a subject of study for more than a century now but graphic design has gained momentum very recently and it is significant to understand how has it become a part of the already established world; if not then how can it the incorporated into the realm of other fields.
Graphic design, Culture, Popular culture, color psychology
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